So, why should you buy Usborne books? I'll be the first to admit that we have shelves and shelves of books, not all of them Usborne, so what's so special about these books?
1. Physical Quality - Usborne books are made very well. Usborne wants your kids to love on the books. They know their books become favorites, so they make them well to stand up to all the 'love' they will get. Their board books are extra thick because those babies and toddlers like to chew, throw, stand, bend, and more! These books will stand up to some major abuse! And if they don't, see number 2. :)
2. Lifetime guarantee. Usborne knows your kids will love these books. They want you to let them love these books, not hide them reverently on a shelf for occasional viewing. They will replace a damaged book with no questions asked for free within the first 30 days of purchase. Oooops! The dog chewed up the book on day 31? Junior attempted to help his new favorite book swim in the toilet on day 57? No problem. Usborne will replace any book still in publication for half price. If they make it, you can get a replacement. So let those kids enjoy these books!
3. Literary Quality - Usborne has been doing this a long time. They don't make so-so books. The baby books are engaging, with textures, colors, pictures that will keep the most wiggly toddler engaged (at least for a few moments!). The Pre-K and early readers are fun and help build reading confidence. The older readers and non-fiction beginners help foster your child's natural curiosity. The reference books help build knowledge while keeping the boring factor to a minimum (lots of pictures, diagrams, cut-aways and small portions of text). And for those reluctant young teen readers, we have some fantastic suspense series that I love (and may have indulged in a few times myself!).
4. Content Quality - similar to the previous one, but a little more specific. There's no 'junk' in these books. You don't need to preview these books before your kids read them. Nothing questionable, no embarrassing questions are going to come up later. These are good books that I feel comfortable letting my kids read, carte blanche. (Note: some books deal with fantasy elements, some are suspense. You may not want your kids reading about some of the topics for more personal reasons, but there are no surprises in these books. The suspense books were a particular favorite of mine because they got the blood pumping without all of the gore and violence of adult books).
5. Price - A lot of times, Direct Sales products are more expensive than their in-store counterparts. Since Usborne sells some of their books in box stores, their prices are competitive, no overspending here!
6. Customer rewards - Buying from a consultant can earn you customer rewards, like half-price specials!
7. Earn free books - You know the pitch - You can host a party or sign up as a consultant to earn free books. And having looked into several Direct Sales companies, and being a former consultant of one, our rewards are fantastic. I signed up to build my library inexpensively, and I ended up falling in love with the books and doing, well, this! I love helping people find great books!
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